Hameedia, one of Sri Lanka’s leading menswear and lifestyle brands, has entered into a strategic partnership with the National Olympic Committee of Sri Lanka (NOC SL) and the Commonwealth Games Association of Sri Lanka (CGA SL), becoming the Official Clothing Partner of Team Sri Lanka for upcoming international sporting events.

The partnership was formalised through a Memorandum of Understanding (MoU) signed on August 11, 2026, at Olympic House. Under the agreement, Hameedia will design and produce official apparel for Sri Lankan athletes and officials representing the country at major international competitions.

The MoU was signed on behalf of Hameedia by Mikail Hameed, Head of Design and Business Development, alongside representatives of the NOC SL and CGA SL. The signing ceremony was attended by senior representatives from Hameedia, including Habiba Hameed, Asma Hussain and Kasun Weerasinghe.

Representatives of the sporting bodies included Asanga Seneviratne, President of NOC/CGA Sri Lanka; Rifdy Fahmy, Secretary General; Dilshan Mohamed, Chairman of the NOC Sri Lanka Marketing and Sponsorship Committee; Danuna Tilakaratne, Chef de Mission of Team Sri Lanka for the 7th Asian Indoor and Martial Arts Games Riyadh 2026; and Niluka Karunaratne OLY, Chairman of the Games Committee and Athletes Commission.

The partnership will begin with the Asian Indoor and Martial Arts Games 2026 and continue through the Commonwealth Youth Games 2027. Hameedia will work closely with the National Olympic Committee ahead of each event to create apparel that represents Sri Lankan identity while maintaining the company’s standards of quality and craftsmanship.

Commenting on the agreement, Mikail Hameed described the appointment as a significant achievement for the brand. He highlighted that the partnership reflects the confidence placed in Hameedia’s design capabilities and craftsmanship, while providing an opportunity for the company to contribute to the pride and representation of Sri Lankan athletes on the international stage.

The collaboration represents an important expansion of Hameedia’s brand presence, taking it beyond its established retail and tailoring operations into the sphere of national sporting representation.

Through this partnership, Hameedia further demonstrates its commitment to supporting Sri Lankan sporting talent and strengthening the country’s presence internationally. The collaboration also reinforces the brand’s long-standing association with heritage, quality craftsmanship and national pride.