EMBRAX Multiversity has launched an exclusive three-day executive leadership programme in Sri Lanka featuring Professor Elie Ofek of Harvard Business School, bringing a Harvard-style learning experience to senior executives and business leaders.

Held from September 15 to 17, 2026, at Cinnamon Life, City of Dreams Colombo, the programme focuses on Artificial Intelligence, innovation and marketing leadership, with an emphasis on helping organisations and executives navigate an increasingly complex and rapidly evolving business environment.

The programme is designed around the renowned Harvard Case Method, a discussion-driven approach to executive education that encourages participants to move beyond conventional classroom learning. Rather than relying primarily on presentations, participants analyse complex business situations, debate strategic alternatives, challenge assumptions and defend their decisions.

Through this interactive approach, executives are encouraged to strengthen their strategic thinking, improve decision-making and develop the ability to navigate uncertainty. The programme also promotes collaborative learning by bringing together professionals from diverse business backgrounds.

Professor Elie Ofek, the Malcolm P. McNair Professor at Harvard Business School, is recognised for his work in marketing, innovation and Artificial Intelligence. His teaching and research cover areas including marketing strategy, innovation, pricing, digital transformation and the strategic implications of emerging technologies.

Over the course of his career, Professor Ofek has taught thousands of executives through executive education programmes and has advised leading international companies on strategy, innovation and business growth.

According to EMBRAX Multiversity, the three-day programme provides participants with opportunities to examine practical leadership challenges through Harvard-style discussions, business frameworks and real-world business situations.

The initiative reflects the growing importance of continuous executive learning as businesses respond to rapid technological change, particularly the increasing influence of Artificial Intelligence on strategy, innovation, marketing and organisational decision-making.

By bringing an internationally recognised Harvard Business School faculty member to Sri Lanka, EMBRAX Multiversity aims to provide local business leaders with exposure to globally relevant management perspectives while creating an environment for strategy