Senaro Motor Company has marked a significant milestone in Sri Lanka’s two-wheeler industry with the opening of the country’s first dedicated Motorcycle Premier Center in Nugegoda, alongside the launch of its latest motorcycle model, the Senaro RR250.

Located at Jubilee Post Junction, Nugegoda, the new Senaro Premier Center represents a new approach to motorcycle retailing in Sri Lanka. The facility has been designed as an integrated destination, bringing together motorcycle sales, expert guidance, genuine spare parts and custom modification services under one roof.

The official opening was attended by former Sri Lankan cricket captains Sanath Jayasuriya and Upul Tharanga, highlighting the significance of the occasion for the company as it continues to strengthen its presence in the local motorcycle market.

Senaro, a 100% Sri Lankan-owned motorcycle company with a history spanning more than two decades, has established a strong presence in the country’s two-wheeler sector through its locally assembled product range. Its portfolio includes models such as the SENARO GN 125, SENARO CLICK 150i and BOXTER 125, among others.

According to the company, its locally assembled motorcycles feature more than 35% local value addition, reflecting Senaro’s continued commitment to supporting domestic manufacturing and contributing to the development of Sri Lanka’s automotive industry.

Over the years, the company has also developed an extensive sales and distribution network covering provinces and districts across the country. This network provides customers with access to Senaro motorcycles, genuine spare parts and after-sales support, reinforcing the company’s focus on customer convenience and service accessibility.

The newly launched Premier Center aims to offer customers a more comprehensive and premium motorcycle purchasing experience. Visitors will have the opportunity to explore the latest Senaro models, receive professional guidance before making a purchase and access a range of motorcycle-related services at a single location.

The facility will also cater to motorcycle enthusiasts seeking upgrades and custom modifications, with services designed to meet appropriate technical and quality standards.

A major highlight of the launch was the introduction of the Senaro RR250, the latest addition to the company’s motorcycle portfolio. The new model further expands Senaro’s product offering as the company responds to evolving consumer preferences within Sri Lanka’s motorcycle market.

Moving forward, Senaro Motor Company said it remains focused on strengthening its locally assembled product portfolio, expanding its distribution capabilities and enhancing customer service. Through initiatives such as the new Premier Center and the introduction of new models, the company aims to further contribute to the growth and development of Sri Lanka’s domestic motorcycle industry.